FargoTube’s relationship with Ditto Music is developing and taking shape very nicely, as evidenced by Ditto Music’s new website, which we designed, and which went live last week.
The website is exciting for a couple of very important reasons. First, it’s the next step in the integration of FargoTube with Ditto Music’s metadistribution service. Tracks uploaded to Ditto are getting onto FargoTube in about 24 hours. Ditto gets huge numbers of new tracks every day, so we’re looking forward to a lot of new music and new artists on FargoTube in the coming weeks.
The uploading process is pretty simple for both sites, which makes them both a dream come true for musicians who are handling the business end of their own careers. It takes about 10 minutes to sign up for Ditto and upload a track. My colleague uploaded one Friday afternoon and it was live on FargoTube by Saturday afternoon. Voila!
The second big thing is that Ditto’s new site shows the degree of personalization and customization that FargoTube offers. We’ve emphasized repeatedly that FargoTube is not just another online music store. It’s a platform for creating a social network, a fan site, and a fully developed custom website, all of which turn great music into financially sustainable careers. We’ve also demonstrated that with the websites we’ve developed and launched in recent months for Coles Whalen, the Swon Brothers, Anthony Snape and several other artists, but the Ditto site reaches more musicians in a single fell swoop.
Those websites are available at a range of different levels of customization, sophistication and price points, as we first discussed in January. Musicians and other artists can create their fan sites within FargoTube — or “tubes,” as we also call them — on a completely free basis, using customization tools available on FargoTube.com. For $24.95 a month, an artist can choose a similar format but with custom page design. A fully customized tube with multiple pages and an online store is $249.95 a month. That range of services — from a sleek, customized and free direct-sales channel to a competitively priced, fully developed website — is a really big deal for artists, for their fans, and for F3 Technologies and its shareholders.
On a separate but related note, it sounds like our services and our partnership with Ditto are creating ever more buzz in Nashville, “Music City, USA,” where Ditto recently opened its North American office and where a large number of FargoTube users are based. Ditto’s new website and its integration with FargoTube can only fan that buzz and continue translating the buzz into growing amounts of music for fans, growing numbers of fans for musicians, and growing numbers of paying subscribers for musicians and FargoTube. FargoTube’s subscriber count hit 800 last weekend and is closing in on 900.
Stay tuned for more. It’s definitely coming.