Posts Tagged ‘strategy’

In this linked video, F3 Technologies, Inc.’s officers give a range of updates on F3 the company, on its individual software platforms — including expanded revenue models — and even on a new product that we aim to roll out in the next few months, Website Tournament. We look forward to posting more videos like these occasionally. Please feel free to share them via e-mail, social media such as Twitter and Facebook, and especially via your own channel on FargoTube.

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Company Update

Posted: January 24, 2011 by f3technologies in F3 Technologies, Uncategorized
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In response to questions that we have received from shareholders over the last few days, F3 remains focused on executing against our business plan and strategies for 2011.

We are extremely excited about how our innovative products and partnerships help independent artists in creating sustainable careers and cities in improving communication with their residents to combat crime.

Our partnerships with Consolidated Independent, Music2Q and Ditto Music are all important relationships to help us expand awareness of FargoTube, build a significant catalogue of content and provide important connections for artists. In addition, our participation in the 2011 SXSW Conference in Austin, Texas, will be a key milestone for the company and we look forward to demonstrating FargoTube to a large film and music audience.

We thank you for your support of F3!

Frank Connor
CEO

A regular reader asked us yesterday about F3’s three main platforms — Interaction Community Systems, FargoTube and the Interactive Defense System — and how we’re dividing our resources among them. It was a good question, so I’m posting the answer here.

While we continue to update and refine all three periodically, we have been putting somewhat more time into FargoTube and IDS than into ICS because the first two are new platforms and we’ve made a point of getting them up to speed. Furthermore, we believe these two are cutting-edge platforms. The markets for them are brand-new, with significant upsides, so it has been important to move quickly.

In contrast, Interaction Community Systems is one of several online management platforms for homeowners associations and other membership groups, and the relatively saturated state of that market may moderate ICS’s potential for growth.

Nonetheless, we believe ICS has significant advantages over its competitors, including the integrated nature of its accounting, paymenting, communications and management functions; and lower price points. These strengths make ICS an especially useful platform for property managers who want to manage and interact with their various communities efficiently. For this reason and because property managers have lower acquisition costs per dollar of revenue, we have been focusing more heavily on selling to property managers than to individual communities.

Additionally, we believe ICS is benefiting indirectly from our new focus on the IDS platform. IDS’s adoption by a city or law-enforcement agency acclimates residents of that city to an interface that is very similar to that of ICS. The two platforms can be linked quite easily in areas where community associations and public-safety agencies are using them.

First advisory board meeting

Posted: August 20, 2010 by chrisbagley in F3 Technologies, Uncategorized
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The inaugural meeting of our advisory board went really well yesterday.

It was easy to see why Tom Shen, the board’s first member, has come so far in the software industry. He gave us feedback on everything from big-picture topics to fine details of sales tactics, as we hoped he would. Through Tom’s contacts across a number of industry’s we look forward to meeting people in several key fields that we’ll need as we refine our online solutions and expand our customer base.

We’re aiming to hold the board’s second meeting in November. By that point, we aim to have identified a second board member from the entertainment industry. We’ll tap additional board members for their expertise and contacts in the industries served by our online platforms, in contrast to Tom, whom we chose for his savvy and success in software as a whole. I’m looking forward to see the ideas that arise once Tom and the industry insiders put their heads together with Frank, Paul and Stephanie.