Turning heads

You may have noticed this morning’s news about the investor-relations firm we just hired, SmallCap Support Services. You may have also realized that SmallCap’s work is part of F3’s stepped-up efforts to attract more public attention to our software solutions, including our newly launched FargoTube video and entertainment service, enhancements to Interaction Community Systems, and the new Interactive Defense System municipal communications platform we launched in partnership with Noble Heroes, Inc.

We’re not just strengthening our publicity efforts; we’re focusing them and specializing them. Steve Haag has 10 years of senior-level experience in investor relations and several years of experience in marketing. He’ll be involved with the writing of most of our press releases, help to develop our communications strategy, and take over much of our direct communications with investors.

As a former business reporter and blogger for newspapers, I will focus my efforts on this blog, on attracting the interest of journalists and tech writers, and on F3’s outreach through social media such as Twitter, Digg and StumbleUpon. I’ll continue to write and co-write press releases.

I’ve been gratified to notice that F3’s various new initiatives are drawing increased attention to the company. Several press releases in August were posted, tweeted and retweeted by quite a few people, noticeably more often than just a couple of months ago. Several of you continue to post links to F3’s blog posts and press releases on InvestorsHub and other internet message boards. And traffic on this blog reached new heights again in August.

I expect that all of these trends will continue as we continue to refine our software, seal new business relationships, and expand our publicity efforts.