Archive for the ‘Interactive Defense’ Category

Welcoming fanBunker

Posted: July 26, 2011 by chrisbagley in F3 Technologies, FargoTube, Interactive Defense

Here’s a bit more about We acquired the site earlier this month, partly for its synergies with FargoTube. Terms of the deal were not disclosed.

fanBunker Screenshot

FanBunker facilitates interaction among sports fans, centered both on outside links to sports news and on independent, team-specific blogs.

We’re also bringing on former NFL Linebacker Carlton Bailey, a three-time Super Bowl-er to help bring introduce fanBunker to new fans.

Carlton and the acquisition are part of our continuing push to broaden FargoTube’s appeal to entertainment forms outside of independent music, which has been its strongest market. As you probably know, our social networks are designed to draw users with both exclusive and non-exclusive content, to present that content in an attractive manner, and to make that content a touchstone for fan interaction.

“Our decision as a company to acquire a sports website was a no-brainer,” F3 President of Media and Marketing Kwan Straughn told me. “Since 2008, integrated sports/social entertainment has grown from a modest niche market to a multi-billion-dollar industry.”

F3 Technologies CEO Frank Connor (second from left) and fanBunker co-founder Seth Roseman shake on the deal. From left to right: F3 VP Baron Agee, Connor, Roseman, fanBunker co-founder Mark Griffith, Straughn and F3 Senior VP Stephanie Miller.

Kwan helped to drive our acquisition of fanBunker. We’re hoping to acquire one, two or three additional fan-centric websites by the end of the year. As was true with fanBunker, we’re assessing them for their potential synergies with FargoTube, including the increased visitor traffic we expect them to bring. We’ll definitely keep you abreast of all new happenings on that front.

You can read more about Carlton Bail and fanBunker in the press release we put out this morning.

The Cobb County Police Department robocalled me a few minutes after midnight to tell me about a 12-year-old who went missing after last being seen at East Cobb Middle School, about two miles from my house.

I’m assuming that the call was at least targeted to people who lived within a certain distance from the school, or within its attendance area, and I hate to criticize any effort to find a missing child, but this didn’t strike me as the most effective or efficient way to do it. The boy had been missing for about 10 hours, and there wasn’t any indication that he was in imminent danger. Rightly or wrongly, midnight robocalls annoy people, and may even feed into a “Boy Who Cried Wolf” dynamic in which people begin to ignore even useful alerts.

The Interactive Defense System allows a police department to send out targeted alerts based on residents’ addresses and preferences such as text message vs. e-mail vs. automatic voice call. Residents choose the method of delivery and the phone number or e-mail address to be used, so each message has a substantial chance of triggering a productive response.

IDS is built like a social-media platform, and alerts are just one of its many functions, of course. Had Cobb County police been using it yesterday, they could’ve disseminated a photo of the boy instead of relying on the extremely rough description “blue shorts and white shirt” that I half-heard as I was rubbing my eyes in the wee hours.

It looks like the 12-year-old boy who went missing yesterday afternoon was safe and sound early this morning. Whether or not the robocalls helped in this particular case is anybody’s guess.

In this linked video, F3 Technologies, Inc.’s officers give a range of updates on F3 the company, on its individual software platforms — including expanded revenue models — and even on a new product that we aim to roll out in the next few months, Website Tournament. We look forward to posting more videos like these occasionally. Please feel free to share them via e-mail, social media such as Twitter and Facebook, and especially via your own channel on FargoTube.

In an interview with Tony Golden of the Shareholder Development Group today, Chief Operating Officer Paul Campbell gave an overview of the Interactive Defense System, its business plan,  its market opportunities and its revenue streams.

He went into more detail on IDS’s sales strategies, including geographical synergies, how we focus on regional clusters of police departments and our plans to expand our sales staff.

Paul discussed F3’s Interaction Community Systems HOA-management platform with Tony earlier this month. Paul and Senior VP of Business Development Stephanie Miller have each talked with Tony about F3’s FargoTube entertainment platform.

A regular reader asked us yesterday about F3’s three main platforms — Interaction Community Systems, FargoTube and the Interactive Defense System — and how we’re dividing our resources among them. It was a good question, so I’m posting the answer here.

While we continue to update and refine all three periodically, we have been putting somewhat more time into FargoTube and IDS than into ICS because the first two are new platforms and we’ve made a point of getting them up to speed. Furthermore, we believe these two are cutting-edge platforms. The markets for them are brand-new, with significant upsides, so it has been important to move quickly.

In contrast, Interaction Community Systems is one of several online management platforms for homeowners associations and other membership groups, and the relatively saturated state of that market may moderate ICS’s potential for growth.

Nonetheless, we believe ICS has significant advantages over its competitors, including the integrated nature of its accounting, paymenting, communications and management functions; and lower price points. These strengths make ICS an especially useful platform for property managers who want to manage and interact with their various communities efficiently. For this reason and because property managers have lower acquisition costs per dollar of revenue, we have been focusing more heavily on selling to property managers than to individual communities.

Additionally, we believe ICS is benefiting indirectly from our new focus on the IDS platform. IDS’s adoption by a city or law-enforcement agency acclimates residents of that city to an interface that is very similar to that of ICS. The two platforms can be linked quite easily in areas where community associations and public-safety agencies are using them.

We’re excited about the comprehensive and thorough article about the Interactive Defense System that posted yesterday afternoon. It may be the most important recognition that IDS has received to date — on a website for law-enforcement officers nationwide and published in the middle of a conference on the role of social media in policing. When I last checked, 104 PoliceOne readers had recommended the story on Facebook and at least 20 people had “retweeted” a link to it that PoliceOne posted on Twitter.

A summary paragraph:

IDS is a social network designed specifically for law enforcement, meaning it’s equipped with crime-solving tools as well as privacy and security measures you won’t find on Facebook, Twitter, MySpace, or YouTube. Its sole purpose is to make communities safer by bridging the gap between departments and civilians.

It goes on to give a great overview of the platform’s development, its features, and how police agencies use it. It includes a video from one of the three segments that appeared on local news channels in the Atlanta area after Dunwoody launched IDS.

The IDS article appears in a package of stories that writer Justin Cox and PoliceOne editors put together for publication during the SMILE (Social Media, the Internet and Law Enforcement) Conference, which began Monday and runs through today in Santa Monica, California. The stories are individually linked from PoliceOne’s topic pages for social media and community policing.

screen shot of article

PoliceOne strikes me as an impressively thorough online resource. Social media and community policing are among more than 60 categories on the site. Others include border patrol, corrections (prison) and gangs. The site also has a running feed of police-related news on a range of topics including officer shootings, big arrests, and leadership changes at big-city police departments.

A big thank-you to Justin Cox and and a big salute to the police chiefs in Dunwoody, Clarkston, Santa Monica and others who are keeping with the times and using new technology to promote public safety openly and efficiently.


Posted: January 7, 2011 by chrisbagley in F3 Technologies, FargoTube, Interactive Defense, Uncategorized
Tags: ,

F3 Technologies’ blog now has a list of links to the most important blogs that I follow. Normally, you’ll have to scroll down a little bit and keep your eye on the left side of the page. I’ve appended the current version of the list to the bottom of this post.

While I try to call attention to trends and services that are relevant to F3’s specialized social networks, you may find these other blogs to be useful sources of information for yourself, too.

I’m very grateful for suggestions on any other blogs!