Archive for March, 2011

F3 Technologies Senior Vice President of Business Development Stephanie Miller just finished up her interview with the Shareholder Development Group. It’s posted at OTCvoice.

Stephanie discussed FargoTube‘s strengths and why musicians and other artists are using it in growing numbers.

We’d like to apologize to any of you who have been waiting for our interviews with Shareholder Development Group to be posted. Unfortunately, SDG’s systems were shut down by an electrical storm earlier in the week, and SDG has had technical problems in getting things running again. The first two of the three interviews we mentioned in our press release have been delayed; we hope to hold the first of the three in the next few days, and we’ll certainly post a link to it once it’s complete. Thank you very much for your patience.

UPDATE (MARCH 31, 4:30 p.m.): Stephanie’s on the phone with SDG right now. We hope to have the interview — or a link to it — posted by early tomorrow.

On the road again

Posted: March 26, 2011 by chrisbagley in F3 Technologies, FargoTube, Uncategorized
Tags: , , ,

Back from Austin, three days in the office to review and follow up on South by Southwest, and then back on the road again, this time to Nashville. Chief Operating Officer Paul Campbell and Senior VP for Business Development Stephanie Miller drove up to Music City, USA, for two days of meetings with strategic partners and potential partners for FargoTube.

They moved forward on a nice promotion with Ditto Music, one of our top partners. Ditto just expanded from Europe to the U.S. with a new office in Nashville, and its marketing push includes a “Battle of the Bands.” Stephanie, Paul and Ditto co-founder Lee Parsons hammered out details of FargoTube’s participation. For starters, the top three bands will win their own customized tubes — fan sites — on FargoTube. FargoTube partner GigLaunch, a booking agency and clearinghouse, is also contributing prizes, as is Music2Q, a FargoTube partner that helps musicians in licensing their works to films and television programs.

On Wednesday evening, Paul and Stephanie took in a performance by — and met with — the Swon Brothers, new FargoTube users from Oklahoma who were touring last week. More news on Zach and Colton Swon as they continue to tour and record — and to post their tracks and videos on FargoTube.

F3 also met with others, including a publicist who is both using and promoting FargoTube in her own business.

All in all, the sales team had a short and sweet trip, and is following up with some breath-catching before hitting the road again in the near future.

F3’s trip to Austin for the South by Southwest festivals was quite productive and successful.

Our goals in attending were to make contacts in the film and music industries in our ongoing push for new strategic partnerships for FargoTube, to create interest among bands, labels, artist managers and filmmakers who will use the platform, and to learn more about their needs. We exceeded our goals, and we expect several of the relationships to bear fruit over the coming months as FargoTube gains partnerships, entertainment content and subscribers.

Perhaps the most interesting aspect of the festivals was the film component. As you probably realize, the bulk of FargoTube’s artists and users are in the music space, and the SXSW Film Festival, in the early part of last week, was our first major opportunity to introduce FargoTube to filmmakers and get their feedback. We talked with several dozen filmmakers in documentary, short-form and serials, including many whose emphasis on social-media marketing makes FargoTube an ideal platform. In the course of our conversations with filmmakers, we discovered that a couple of FargoTube’s capabilities are even more important than we had realized, and we intend to focus more of our marketing efforts on these features.

We met with quite a few entertainment-industry companies that are potential partners in fields ranging from music distribution and management to order fulfillment to manufacturers of branded merchandise. Conversations with many of these are continuing this week and beyond.

Lastly, we continued to learn more about the music industry, both in individual conversations with industry people and in the 10 or so discussion panels we attended. One of the most interesting for me was a panel on pricing strategies, which covered loss leaders and cash cows, single-track versus EPs versus full-length albums, and discussion of how ticket sales and music sales can drive one another. Another panel focused on the changing role of managers in a world where artists are expected to handle their own online social networking.

All in all, it was a very successful week, and we’ll look forward to telling you about the relationships that grow out of it as they come to fruition.

The four of us have had a very busy week in Austin, Texas, where the South by Southwest music, film and interactive festival runs through Saturday.

We’ve met with a stream of musicians, managers and agents, filmmakers, venture capitalists, app developers and others in the entertainment industries. The response seems to have been pretty good. I was on my feet for nearly the entire seven hours between 11 a.m. and 6 p.m., giving FargoTube demonstrations at our trade show booth. The trade show continues through this afternoon. Frank, Paul and Stephanie have been attending two or three discussion panels every day, and “speed dating” with potential partners from entertainment and investment industries.

The fun continues tomorrow morning with a breakfast event before the trade show reopens.

More detail when we catch our breath…

Homeowner associations, property managers and churches can now create online communities in Interaction Community Systems with just a few clicks, thanks to a major update to ICS that live earlier this week.

We expect the automation to encourage more groups to create communities and begin using ICS. Moreover, this frees up time for F3 Technologies staff to focus on expanding the reach of all of our platforms, for example FargoTube and its potential to help musicians and other artists to develop their careers.

We included a few more details in the press release we put out this morning.

The update has been in development for several months and in intensive testing for a couple of weeks. We’ve added several new features along the way. All of this amounts big benefits — for ICS users, potential users, and for F3 Technologies.