Posts Tagged ‘new content’

Details in this press release. We’ll let you know as soon as it’s ready for viewing and again when it goes live.

We’ll also put out details of the FanBunker acquisition in the next couple of days.

Just talked to Paul Campbell, our chief operating officer. He and SVP for Business Development Stephanie Miller just got back from Nashville, where they continue to build solid relationships that help accelerate FargoTube’s growth.

One of their meetings was with Will Carter, CEO of Music Starts Here. The organization describes itself as

“Nashville’s community, city and industry-sponsored initiative designed to help artists, songwriters, musicians, technicians and industry professionals (‘Musers’) simplify and streamline the craft and business of making music in and through Music City. To provide an ongoing, relevant and comprehensive resource portal for those looking to pursue their goals and dreams in music helps musicians get into the scene and after they arrive from elsewhere.”

Part of that, of course, is building a financially sustainable career, which is where FargoTube comes in.

Music Starts Here has produced 400+ video tutorials for Nashville newcomers across a wide range of topics. Music Starts here currently pays to deliver these videos via VIMEO, but will begin shifting to FargoTube. With our platform, Music Starts Here can reduce its costs, while creating a new business model that helps it to expand its activities that support young artists. Plans are to deliver some videos free of charge for promotional purposes, while providing more in-depth interviews and workshops on a pay-per-view basis.

Working with MusicStartsHere is exciting and energizing. The organization’s interest in FargoTube is also validation that our platform is the most useful and flexible in giving its customers in the entertainment industries the tools necessary to support and expand their businesses.

Of course, Paul and Stephanie also met with a range of songwriters, producers and musicians in Nashville, including representatives from the label of a country musician who has sold more than 10 million records during his career. We’ll let you know what comes out of those discussions.

We and several of our partners in the indie music industry are gearing up for a series of monthly contests for the musicians who play Open Mic Mondays at Eddie’s Attic, the iconic acoustic music venue near Atlanta. Many of last week’s open mic performances are already up at; the new contests are aimed at getting 100 percent artist participation and encouraging even more fans onto the platform.

This is our first initiative with strategic partners to bring both new artists and new buyers to FargoTube. Like other initiatives to follow, it highlights the ecosystem we’re creating for artists, an entire range of do-it-yourself tools that help them accelerate their careers in terms of popularity and profitability.

In the contests with “The Attic,” we’re selecting three monthly winners from the artists whose Monday-night performances are on FargoTube, based on the total number of views each artist receives. Approximately 20 new artists play each week during the Monday-night shows. They range from talented local amateurs to professional musicians with multiple albums and regular touring schedules.

Each month, each of the three top artists at will receive one of the following prizes:

  • One day of recording time at Bonnie Blue Studios in Sharpsville, Georgia. (Artists retain the master copies of their recordings.)
  • A two-hour consultation with career consultant Dennis Kurtz, of Showgun Entertainment. Kurtz has more than 20 years of experience as a jazz musician, agent and talent buyer. He has worked with Cake, Backstreet Boys and Travis Tritt.
  • A free subscription to Music2Q, a unique agency that specializes and pitching and licensing tracks to film, television and video game producers.

We’ve built out FargoTube’s partnerships substantially over the last few months, creating a full array of services for indie artists and increasing FargoTube’s visibility among tens of thousands of bands already using those partners.  We look forward to sharing success with all of them in the coming years, and to sharing the news of that success with you.

As new artists continue to join our FargoTube video/entertainment service, F3 Technologies is developing a range of service offerings and a pricing structure that we believe will maximize FargoTube’s value for the artists, for the end users and for F3’s bottom line. We believe it’s especially important to standardize these levels of service in light of the growing influx of users we expect from a range of sources including the content-sharing agreement we recently signed with Ditto Music.

We realize that artists’ needs from FargoTube vary quite a bit, so we’re making the service flexible and accommodating for them. For now, four levels of service are shaping up:

1) As we’ve discussed all along, a content owner is able to upload one or more individual videos or music tracks, which users find through browsing, keyword searches, or suggestions from the system. The content owner pays nothing and receives 70 percent of the revenue generated through downloads and streaming.

2) Tools on the system have allowed and will continue to allow content owners to create their own “tubes” — fan sites — branded with personalized graphics and photos, and including biographical and contact information and social-networking features. These content owners also pay nothing and receive 70 percent of the revenue generated through downloads and streaming and 90 percent of the revenue from sales of any physical goods, such as DVDs or t-shirts, that the tube owner sells (owners themselves are responsible for fulfilling orders).

3) For an additional monthly fee, F3 creates and manages a branded, semi-custom tube for the content owner on the FargoTube platform. Singer-songwriter Anthony Snape’s tube is a good example of this.

The content owner receives 70 percent of the revenue generated through downloads and streaming and 90 percent of the revenue from sale of physical goods. F3 expects to charge $25 a month over the first year for this level of customization.

4) F3 also custom-designs websites for content owners who desire them, leveraging its design and development capabilities in combination with the FargoTube platform. You may have noticed the clean, colorful and dynamic sites that we designed for singer-songwriter Coles Whalen and author/television personality C.J. Miller and the site we’re developing for the Severe Records label and its 30 acts. They’re powered by F3’s Ascend Global Business System of content management, which allows content owners to add, alter and manage the videos and music on their own tubes and websites easily. It may not be immediately apparent that one of these sites runs on FargoTube; the two do, however, run on the same “back end” programming, and they can be hyperlinked so that a user on one of the sites can easily click to and from FargoTube’s “general tube,” its aggregated pool of content.

As with other levels of service, we will share 70 percent of revenue with content owners and 90 percent of the revenue from sale of physical goods. F3 expects to charge $250 to $400 a month over the first year for this super-premium level of customization and service, a total price of $3,000 to $4,800 that is highly competitive in the web-design market and spread over a full year to accomodate the independent artists who constitute a key market for FargoTube.

This post has been updated to include information on physical goods sold via FargoTube and the relationship between FargoTube and the web sites of top-level clients.

FargoTube has gone viral

Posted: September 17, 2010 by chrisbagley in F3 Technologies, FargoTube, Uncategorized
Tags: , ,

Anthony Snape's tube on FargoTube

FargoTube hit a sort of milestone today, when a couple of music acts found the site and uploaded their music and videos without us contacting them directly. We just noticed new accounts being created by the heavy-metal group Skydrip and by Anthony Snape, a singer-songwriter with an indie/pop/rock feel who counts Cold Play, Rob Thomas and Neil Finn among his influences.

This means FargoTube, our revolutionary platform that combines video, entertainment and social networking, has gone viral through word-of-mouth advertising, and possibly that it’s becoming cheaper for FargoTube to acquire new content partners. Anthony found FargoTube through a friend in the music industry, and we assume that Skydrip found us either through Twitter, through one of the content partners we’ve signed since June, or after seeing one of our ads on Google,

Skydrip's FargoTube channel

MySpace or Facebook. It’s also possible that they saw one of the press releases we aimed at the artistic community, such as our announcement that we’ve increased the percentage of revenue that FargoTube shares with content partners.

Regardless, we’re very happy to welcome Anthony and Skydrip to FargoTube, and we look forward to helping them share their music, careers and lives with fans.