Posts Tagged ‘Florida’

Our sales team was in south Florida this week, drumming up new clients for Interaction Community Systems, our online platform for managing homeowners associations’ communications and finances.

Paul and Stephanie met with three property-management companies. To some extent, these represent a new sort of growth for Interaction because a property manager almost always represents multiple HOAs, frequently paying based on the number of HOAs. These three manage a total of about 50.

“It’s always been a focus for us in the past,” Paul told me this morning after returning to Atlanta. “We just hadn’t had the opportunity” to approach as many property managers as we’re doing now. One of the three companies was referred from a bank where we’ve worked to establish relationships.

Another of the three, the smallest, signed with us after seeing an advertisement on a news and advocacy website for HOAs across the nation. The ad campaign is one of several new marketing initiatives that F3 has launched this year for its online services.

The new client is a new property-management company that has one HOA and expects to add four or five by the end of the year and 20 or so in 2011. The second company has 40 HOAs, and the third has a half-dozen or so.

I think these three companies are a pretty good illustration of Interaction’s flexibility. Individual HOAs can use it to self-manage for as little as $25 a month. Property managers can create an online community for each HOA they manage, and usually receive a 10-15 percent discount. F3 also offers a modified version of Interaction that churches can use to manage membership rosters, communications, donations and expenses.

Florida is a particularly important growth market for Interaction because of its sheer number of HOAs–I’ve seen figures as high as 20,000. The new client is our first in southern Florida, adding to the 120 communities that Interaction has in Georgia and elsewhere.