Posts Tagged ‘reality television’

F3’s sales team is back in Nashville for the third time in six weeks. I could’ve guessed that after a glance at their list of appointments: an agency that manages country musicians, a public-relations firm, a couple of country musicians who have a reality television show, and two meetings with a large music-licensing firm.

The reality-show stars may be the biggest coup for our FargoTube entertainment service if they come through because they’re a household name among country-music fans. It’s a logical fit: FargoTube would let them sell music videos and other video content that isn’t already claimed by the network that airs their reality show.

Moreover, FargoTube would do that in a social setting that the network can’t match. FargoTube is fundamentally a social networking platform, with each network — or “tube” — centered on a content owner and his/hers/their/its videos. Viewers can e-mail each other and post comments while watching. They can create personalized networks of online friends with similar entertainment interests. They can subscribe to one or more tubes or pay a one-time fee for a single video, depending on how tube owners want to integrate FargoTube with the rest of their online presence. The direct contact with fans allows tube owners to better understand fans’ buying habits.

For me, the most interesting part of our team’s trip has been hearing about their meetings with the licensing agency, one of the three largest music-licensing agencies in the United States. Licensing agencies are basically sleuths that track down unlicensed use of songs and then politely ask the radio station or website to pay and play … or cease and desist. Radio stations are relatively easy: The licensing agency just records what’s on 1,600 radio stations, runs it through a software program similar to Shazam, and checks the resulting list against its own list of which stations have bought which rights. (“Wait,” you’re probably saying, “you call that ‘easy’?!?!?”)

Well, from what I understand, there’s no way to automate that kind of search when it comes to internet-based music outlets, and there are theoretically an infinite number of those outlets. So licensing agencies have to rely on those outlets’ cooperation. We’re eager to cooperate because FargoTube’s entire mission is to help musicans and other artists to regain control of their work and the profit it brings. And we believe that a partnership with this licensing agency will give us enormous credibility with musicians and record labels.

Speaking of street cred, a reliable source tells me that American Idol is kicking off its next round of auditions in Nashville Saturday morning. I think our COO and business-development manager, Paul and Stephanie, have already established their credibility, but I’m going to watch the first few episodes of Season 10 in the fall to see if they stayed in town with their guitars for an extra day.