Posts Tagged ‘partnerships’

FargoTube’s relationship with Ditto Music is developing and taking shape very nicely, as evidenced by Ditto Music’s new website, which we designed, and which went live last week.

The website is exciting for a couple of very important reasons. First, it’s the next step in the integration of FargoTube with Ditto Music’s metadistribution service. Tracks uploaded to Ditto are getting onto FargoTube in about 24 hours. Ditto gets huge numbers of new tracks every day, so we’re looking forward to a lot of new music and new artists on FargoTube in the coming weeks.

The uploading process is pretty simple for both sites, which makes them both a dream come true for musicians who are handling the business end of their own careers. It takes about 10 minutes to sign up for Ditto and upload a track. My colleague uploaded one Friday afternoon and it was live on FargoTube by Saturday afternoon. Voila!

The second big thing is that Ditto’s new site shows the degree of personalization and customization that FargoTube offers. We’ve emphasized repeatedly that FargoTube is not just another online music store. It’s a platform for creating a social network, a fan site, and a fully developed custom website, all of which turn great music into financially sustainable careers. We’ve also demonstrated that with the websites we’ve developed and launched in recent months for Coles Whalen, the Swon Brothers, Anthony Snape and several other artists, but the Ditto site reaches more musicians in a single fell swoop.

Those websites are available at a range of different levels of customization, sophistication and price points, as we first discussed in January. Musicians and other artists can create their fan sites within FargoTube — or “tubes,” as we also call them — on a completely free basis, using customization tools available on FargoTube.com. For $24.95 a month, an artist can choose a similar format but with custom page design.  A fully customized tube with multiple pages and an online store is $249.95 a month. That range of services — from a sleek, customized and free direct-sales channel to a competitively priced, fully developed website — is a really big deal for artists, for their fans, and for F3 Technologies and its shareholders.

On a separate but related note, it sounds like our services and our partnership with Ditto are creating ever more buzz in Nashville, “Music City, USA,” where Ditto recently opened its North American office and where a large number of FargoTube users are based. Ditto’s new website and its integration with FargoTube can only fan that buzz and continue translating the buzz into growing amounts of music for fans, growing numbers of fans for musicians, and growing numbers of paying subscribers for musicians and FargoTube. FargoTube’s subscriber count hit 800 last weekend and is closing in on 900.

Stay tuned for more. It’s definitely coming.

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FargoTube has added users and subscribers at a quickening pace since its launch last summer. Growth has accelerated particularly strongly since early last week, when we completed and launched Dittomusic.com for Ditto Music, a popular metadistribution service with offices in Liverpool, U.K.; and Nashville.

This chart shows FargoTube‘s growth since early December:

As we mentioned in a press release last week, Dittomusic.com is integrated with FargoTube.com, which means we’re getting a substantial portion of the songs flooding onto Ditto. Moreover, that flood is growing and we’re aiming to increase the percentage of Ditto users who also use FargoTube.

We’re also confident that latest artists joining FargoTube will serve as effective word-of-mouth advertising as other artists have, particularly once fans and other artists see the custom websites and custom video/music tubes that we can develop for them.

A partnership we just signed for FargoTube continues to build out its ecosystem of profitability, creativity and connection for musicians.  The company is Gig Launch, a unique online booking agency based near Perth that connects musicians with promoters and concert venues throughout Australia and beyond.

FargoTube has a growing web of such partnerships. Our partnership with Ditto Music helps do-it-yourself artists and indie labels get into global music distribution through iTunes and other online music stores. The partnership we recently signed with Music2Q helps them license their music for films, TV shows and video games. And musicians who play at Atlanta’s renowned Eddie’s Attic now have an online venue for selling recordings of live performances.

The partnership with Gig Launch helps musicians gain live exposure by promoting their music via live shows and contests.

We plan to continue expanding this web so that musicians and other independent entertainers and copyright owners can keep expanding their fan bases and their revenue streams.

As noted separately in a press release this morning, FargoTube and Music2Q, a service that connects independent musicians with potential licensees in the film, television and video-game industries, are launching a strategic partnership.

This is important both for FargoTube and for the independent music community because Music2Q, like FargoTube, represents a growing revenue segment at a time when traditional revenue streams are narrowing.  In this new environment, musicians have to be scrappier and more business-savvy. Helping them reach new fans and generate income in this environment are fundamental goals for both of our companies. Joining forces allows FargoTube artists to tap into the lucrative business of licensing music for movies, television and electronic games.

Some specifics of our partnership:

  • A free subscription to the www.music2q.com website, valued at $120, to be awarded to a randomly selected finalist at each Open Mic Monday held at Eddie’s Attic, the Atlanta area’s top venue for singer-songwriters and acoustic music;
  • Discounted subscription rates to Music2Q for all musicians using the FargoTube platform; includes a revenue-sharing arrangement for all business driven through FargoTube.
  • Music2Q becoming an affiliate to assist FargoTube in expanding into the film industry by leveraging its numerous connections.

As you probably know by now, FargoTube gives independent artists their first opportunity to profit directly from their creative works in the setting of a social network. Musicians, filmmakers, remote instructors and other artists can upload their content free of charge and then make it available on a per-view, per-media file and/or subscription basis, setting prices and receiving 70 percent of the resulting revenue.

We’re going to have lots of news about FargoTube and Interaction Community Systems next week, so stay tuned. The short version: We’ve made major progress on several partnerships for FargoTube and one major partnership for Interaction.

In the meantime, you may have noticed that we’re continuing to refine our corporate presence online. Our new website went live at the beginning of the week, we’ve added a few new tools to this WordPress blog, and we’ve polished up our Twitter page with the logos of our three major services. The tweets are only going to get better from here, so we’d love for you to retweet them to your own followers.