Posts Tagged ‘Online Video Entertainment’

Details in this press release. We’ll let you know as soon as it’s ready for viewing and again when it goes live.

We’ll also put out details of the FanBunker acquisition in the next couple of days.

Paul and Stephanie got back Wednesday evening from Nashville, where they made progress on several fronts for FargoTube. As you may know, FargoTube is F3’s revolutionary platform for profitable online distribution of videos (and now music and hi-def photos).

I was especially gratified to hear that country musician Coles Whalen, one of our first partners in the industry, plans to have an August 6 gig in Denver filmed and uploaded to FargoTube. This is the sort of content that we believe FargoTube helps to bring into existence. Musicians won’t necessarily hire a videographer and video editor without an outlet for distribution and a way to cover the costs, but FargoTube is both: Artists can direct their fans to FargoTube by mentioning it at a concert, as Coles plans to do, or by integrating it into an existing fan site. Fans can pay a few dollars for access to a single video or sign up for a monthly subscription.

Another country musician with Nashville ties, Nik Wyllie, told us he plans to begin uploading content as soon as next week, when FargoTube takes on a set of new features. Nik is set to release an album both through iTunes and through FargoTube; he plans to add video content to his FargoTube tube in the next few months.

While we don’t know whether FargoTube will take the place of iTunes, we do think our service is advantageous for Nik and other artists in several ways that Apple’s isn’t: FargoTube is a social network built around video and other content, so it keeps fans in contact with the tube owner’s content for longer and also provides owners with quicker and more complete feedback on fans’ buying habits. And FargoTube offers music in the universal mp3 format that plays on devices other than the iPod.

Paul also met with a couple of potential clients who themselves serve the country-music industry. One of them, a public-relations representative, is considering FargoTube as a way to distribute the four-minute video tutorials he makes for fellow musicians. The other is a video-production company that F3 may enlist to make a promotional video for FargoTube. We hope that company, too, could become a source of content partners for FargoTube.

(This post has been updated with details of Coles Whalen’s concert)

The team continues to make tremendous progress in designing and implementing highly innovative features within FargoTube. Over the past several weeks, we have focused on the user experience, improvements to the media player and numerous other functional improvements and enhancements. 

We are very pleased with the progress the team is making and have received extremely positive feedback during prospective customers meetings.

Update of the launch status – We are now nearing the end of our development for Phase 1 and will be moving to our next stage of implementation, customer pilot, the week of May 24th. 

In advance of the pilot, we will hold a webex presentation for all interested investors to see a first glimpse of this innovative and market changing social video entertainment platform. The webex will be scheduled for the week of May 17th, so please check back with the blog for further details. In the interest of transparency, we have also shared with you our launch plan strategy. This document outlines, at a high level, what the team will be working the course of the next 6 weeks.

Should you have any questions or comments, please do not hesitate to contact us.

As always, thank you for your continued support.


FargoTube – Launch Plan v1

First of all, I would like to personally thank all of you for your continued support and input as we work to expand the F3 product lines and customer base. On a regular basis, emails are received from you providing us insight into new market opportunities or product ideas and while not everyone will not pan out the information is extremely beneficial to our team. Please keep the information flowing.

Secondly, as we work to build and nurture our sales & marketing organization I would like to share with you some of the strategies and activities underway that will help us drive revenue and build value for you.

Interaction Community System (ICS) – the ICS system is a great social networking tool, which continues to experience strong demand across HOA’s, Churches and Property Management companies.  We continue to innovate with this product to deliver new and exciting features that will enhance our ability to market to a broader range of member associations. We also understand that this is a volume business, which can drive a steady recurring revenue stream over time. In light, the team is currently working on automated enrollment tools, which will allow associations to register and build a social network/community without the involvement of F3 resources. This automation feature will allow us to focus more energy on marketing and less on direct selling. In addition, we are exploring partnerships with several national Ad networks to enhance our ability to generate revenues through the solution.

Interactive Defense System (IDS) – the new company continues to work diligently towards securing the first city contract. The team has talked to more than a dozen cities over the past 3 months with several of the opportunities leading to 2 or more meetings with various city departments / officials. Our initial launch and marketing focus is concentrated in the geographic region surrounding the Atlanta area, as our goal is to demonstrate the benefits of communication between public safety departments. In addition, through discussions with the cities we have found there is an opportunity to broaden the relationship by leveraging current ICS functionality to address needs of Public Works, Community Development, Parks and Recreation and Code Enforcement. We are also in early stage discussions with companies that offer complimentary services to expand and enhance our offering to the cities and we look forward to finalizing details of these relationships over the next few months.

FargoTube – as you know the company is working very hard to launch this newest generation of online video entertainment. While the team focuses on finalizing the product functionality, the sales and marketing activities are in full swing. We have engaged a marketing firm to assist us with several elements of the initial rollout, signed an alliance agreement with a partner connected to the Hip-hop and R&B space as well as working towards a second agreement, which will bring connections from Northern California. Additionally, the team has identified numerous market opportunities, which will be the initial market focus with the goal of securing video content as quickly as possible.

Sales Team – the team continues to work a very robust sales pipeline for the ICS product and we recently added a new sales representative located in Austin, TX to assist us. Our new sales representative will focus on the ICS Church market as well as FargoTube when launched.  Additionally, we are working to expand the sales organization further by adding a resource to assist our West Coast activities.

I continue to be encouraged by the tremendous progress the team is making during these early stages of growth and look forward to an exciting year ahead as we bring the Interactive Defense and FargoTube products to market.

Thank you again for your continued support and please feel free to contact me at or (770) 521-8930 with any questions or comments.