F3 exec discusses property-management platform in interview

Posted: April 6, 2011 by chrisbagley in F3 Technologies, Interaction Community Systems, Uncategorized
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Tune in to hear F3 Chief Operating Officer Paul Campbell and Tony Golden discussing advances in our Interaction Community Systems online communications and management application for homeowners associations and churches.

Paul explains how we’ve refocused Interaction‘s business model to expand our marketing outreach: automated registration and online demos in order to reach out to churches and individual HOAs in a manner that’s both more convenient for them and more cost-effective for us. This will also allow us more time to target property-management companies, thus reaching “not 100, but 1,000 or 10,000”  HOAs, as Paul put it.

Example management dashboard

Paul and Tony discuss the key function we’ve introduced for management companies: the ICS management dashboard. A dashboard is sort of a internal home page — the first screen that you see after logging into an online platform, which gives you an overview of all the functions available to you. I saw mine in WordPress after logging on and just before clicking through to create this post. F3 developed the management dashboard with input from property managers who want to get a more thorough and immediate understanding of what’s happening and what needs to be done in each of their HOAs.

ICS’s new automation, new marketing focus, new dashboard coincide with new payment processing capabilities and an updated and newly redesigned website. Please check it out after listening to Paul’s interview if you haven’t done so already.

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