Welcoming fanBunker

Posted: July 26, 2011 by chrisbagley in F3 Technologies, FargoTube, Interactive Defense

Here’s a bit more about fanBunker.com. We acquired the site earlier this month, partly for its synergies with FargoTube. Terms of the deal were not disclosed.

fanBunker Screenshot

FanBunker facilitates interaction among sports fans, centered both on outside links to sports news and on independent, team-specific blogs.

We’re also bringing on former NFL Linebacker Carlton Bailey, a three-time Super Bowl-er to help bring introduce fanBunker to new fans.

Carlton and the acquisition are part of our continuing push to broaden FargoTube’s appeal to entertainment forms outside of independent music, which has been its strongest market. As you probably know, our social networks are designed to draw users with both exclusive and non-exclusive content, to present that content in an attractive manner, and to make that content a touchstone for fan interaction.

“Our decision as a company to acquire a sports website was a no-brainer,” F3 President of Media and Marketing Kwan Straughn told me. “Since 2008, integrated sports/social entertainment has grown from a modest niche market to a multi-billion-dollar industry.”

F3 Technologies CEO Frank Connor (second from left) and fanBunker co-founder Seth Roseman shake on the deal. From left to right: F3 VP Baron Agee, Connor, Roseman, fanBunker co-founder Mark Griffith, Straughn and F3 Senior VP Stephanie Miller.

Kwan helped to drive our acquisition of fanBunker. We’re hoping to acquire one, two or three additional fan-centric websites by the end of the year. As was true with fanBunker, we’re assessing them for their potential synergies with FargoTube, including the increased visitor traffic we expect them to bring. We’ll definitely keep you abreast of all new happenings on that front.

You can read more about Carlton Bail and fanBunker in the press release we put out this morning.

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