Pulling the plug on business as usual

Posted: July 21, 2010 by chrisbagley in F3 Technologies, FargoTube, Uncategorized
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This post from MoneyTalksNews made me think seriously about nixing my own cable television service, and wonder how long the cable industry will survive in its present form. The post included plenty of interesting insights about the industry, but it was basically a how-too guide for finding free video entertainment.

One key point: You no longer need cable access to get prime-time shows in high definition, thanks to rules that went into effect last summer. So viewers now have incentive to go back to advertising-supported television, except that off-the-shelf digital recorders can skip the ads for them. The post also gives pointers on the other hardware for catching and viewing HD signals.

Enjoy it while it lasts, folks. Studios won’t keep producing indefinitely for no payback — not on television and not on the Web. They’ll eventually restrict their programs to paying subscribers. Some are already doing so: Witness the advent of Hulu Plus, a $10/month version of the Hulu free television site, earlier this month. Expressing disappointment with Hulu’s ad sales, the media conglomerates that co-own it have been pushing it for a subscription version for a year or more. This looks like a validation of FargoTube and any other subscription-based models.

In contrast, television producers and cable networks that keep offering free online content will almost certainly find that the decision comes back to haunt them.

  1. Bryan says:

    Who are you meeting with on this 4th trip to Nashville?

  2. chrisbagley says:

    Two or three meetings, from what I understand. I think the most important one is a nonprofit group that promotes Nashville as a setting for all kinds of music, and not just country music.