Linking up FargoTube and independent filmmakers

Posted: June 24, 2010 by f3technologies in F3 Technologies, FargoTube, Uncategorized

A nice little coup for FargoTube earlier this week. We got it linked from and listed in SAGIndie’s directory of distribution companies for independent filmmakers.

You’re probably aware that the Screen Actors Guild is the primary professional resource and labor union for actors, directors, key grips, and all the other talent in the U.S. film industry. The guild launched SAG Indie in 1997 as an additional resource for the growing number of filmmakers and television producers outside the major studios or, as SAG puts it, a “gentle and loving union between the hard working thespians of the world and the passionate filmmaking mavericks who buck the system.”

While FargoTube is a powerful tool for any sort of video content, it’s especially important for moviemakers who don’t have access to the vast distribution networks that large integrated studios have. Independents have to put in tremendous efforts to reach viewers, including aggressive networking within the industry, and submitting their works to film festivals from Tribeca to Telluride to Toronto. Big events often lead to distribution arrangements, but mainly for the relative handful of films that are screened there.

FargoTube is an entirely different way of doing business: It allows filmmakers to promote and sell their work at the same time instead of treating one as a step to the other. It puts the artists in direct contact with viewers.

FargoTube delivers videos in “tubes” – social networks set up and customized by filmmakers and other content owners. Fans can create profiles with pictures of themselves, e-mail other fans and set up their own networks of friends within each tube.

The service is free for filmmakers, who collect a significant portion of revenue from their films on FargoTube. A tube owner can set up a preview period or trailer for a video before the viewer is prompted to purchase the entire video or sign up for a subscription.

Tubes allow multiple revenue streams. One creator might charge for each viewing, while independent studios with multiple short films or webisodes might choose to allow access on a subscription basis. Owners can also allow advertising as an additional revenue source. They can announce upcoming releases and screenings in upcoming film festivals.

In short, FargoTube is a versatile tool that can either supplant or magnify existing distribution channels and marketing tools. We’re confident that independent filmmakers will start using it in significant numbers once they see what it can do for them.

  1. Dan says:

    This is good news. Unfortunately, the link at is not working properly. Hopefully that will be fixed quickly.

  2. Hi Dan, Sorry for the delayed response. I don’t know what the issue was for you on June 24, but I’ve clicked on the link a couple of times since then, and it’s been fine. I just checked it again.

    • Dan says:

      Thanks for the reply. Just to be clear, I am not talking about the link to the SAGIndie site in the blog post, but rather the link on the SAGIndie distribution companies page. I just tried it again and it still does not work. I think it needs a “www” as there is another link on that site without the “www” that also does not work, while the other links with the “www” seem to work fine.

  3. Ah, yes. I see what you mean. Thank you very much for letting us know!

  4. And it’s fixed now. Thanks again for the heads-up!