First of all, I would like to personally thank all of you for your continued support and input as we work to expand the F3 product lines and customer base. On a regular basis, emails are received from you providing us insight into new market opportunities or product ideas and while not everyone will not pan out the information is extremely beneficial to our team. Please keep the information flowing.

Secondly, as we work to build and nurture our sales & marketing organization I would like to share with you some of the strategies and activities underway that will help us drive revenue and build value for you.

Interaction Community System (ICS) – the ICS system is a great social networking tool, which continues to experience strong demand across HOA’s, Churches and Property Management companies.  We continue to innovate with this product to deliver new and exciting features that will enhance our ability to market to a broader range of member associations. We also understand that this is a volume business, which can drive a steady recurring revenue stream over time. In light, the team is currently working on automated enrollment tools, which will allow associations to register and build a social network/community without the involvement of F3 resources. This automation feature will allow us to focus more energy on marketing and less on direct selling. In addition, we are exploring partnerships with several national Ad networks to enhance our ability to generate revenues through the solution.

Interactive Defense System (IDS) – the new company continues to work diligently towards securing the first city contract. The team has talked to more than a dozen cities over the past 3 months with several of the opportunities leading to 2 or more meetings with various city departments / officials. Our initial launch and marketing focus is concentrated in the geographic region surrounding the Atlanta area, as our goal is to demonstrate the benefits of communication between public safety departments. In addition, through discussions with the cities we have found there is an opportunity to broaden the relationship by leveraging current ICS functionality to address needs of Public Works, Community Development, Parks and Recreation and Code Enforcement. We are also in early stage discussions with companies that offer complimentary services to expand and enhance our offering to the cities and we look forward to finalizing details of these relationships over the next few months.

FargoTube – as you know the company is working very hard to launch this newest generation of online video entertainment. While the team focuses on finalizing the product functionality, the sales and marketing activities are in full swing. We have engaged a marketing firm to assist us with several elements of the initial rollout, signed an alliance agreement with a partner connected to the Hip-hop and R&B space as well as working towards a second agreement, which will bring connections from Northern California. Additionally, the team has identified numerous market opportunities, which will be the initial market focus with the goal of securing video content as quickly as possible.

Sales Team – the team continues to work a very robust sales pipeline for the ICS product and we recently added a new sales representative located in Austin, TX to assist us. Our new sales representative will focus on the ICS Church market as well as FargoTube when launched.  Additionally, we are working to expand the sales organization further by adding a resource to assist our West Coast activities.

I continue to be encouraged by the tremendous progress the team is making during these early stages of growth and look forward to an exciting year ahead as we bring the Interactive Defense and FargoTube products to market.

Thank you again for your continued support and please feel free to contact me at paul@f3technologies.com or (770) 521-8930 with any questions or comments.

Paul

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